Projects
Keeps track of information related to e-marketing projects and also the clients
and vendors involved in the project.
Research
Identifies the zip codes/newspapers to be covered in the project based on the
Market Performance Index (MPI) assigned to zip codes.
Proposal
Generates Maps showing the selected geographies with each zip code assigned
a color based on the MPI for the zip code.
Negotiation
Involves correspondence via e-mail or fax, for rate negotiation between Mathews
and the newspapers involved in the project
.
Billing
Keeps track of the billings associated with the project.
The system also exports data to Peachtree accounting
system.
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